Our website may be used without entering personal information. Different rules may apply to certain
services on our site, however, and are explained separately below. We collect personal information
from you (e.g. name, address, email address, telephone number, etc.) in accordance with the
provisions of German data protection statutes. Information is considered personal if it can be
associated exclusively to a specific natural person. The legal framework for data protection may be
found in the German Federal Data Protection Act (BDSG) and the Telemedia Act (TMG). The provisions
below serve to provide information as to the manner, extent and purpose for collecting, using and
processing personal information by the provider.
Please be aware that data transfer via the internet is subject to security risks and, therefore,
complete protection against third-party access to transferred data cannot be ensured.
On our website we offer you the opportunity to contact us, either by email and/or by using a contact
form. In such event, information provided by the user is stored for the purpose of facilitating
communications with the user. No data is transferred to third parties. Nor is any of this
information matched to any information that may be collected by other components of our website.
On our website we offer you the opportunity to post comments about individual articles. For this
purpose, the IP address of the user/internet connection subscriber is stored. This information is
stored for our security in the event the author through his/her comments infringes against third
party rights and/or unlawful content is entered. Consequently, we have a direct interest in the
author’s stored data, particularly since we may be potentially liable for such violations. No data
is transferred to third parties. Nor is any of this information matched to any information that may
be collected by other components of our website.
Use of Google Analytics with anonymization
Our website uses Google Analytics, a web analysis service from Google Inc., 1600 Amphitheatre
Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google“. Google Analytics employs
so-called “cookies“, text files that are stored to your computer in order to facilitate an analysis
of your use of the site.
The information generated by these cookies, such as time, place and frequency of your visits to our
site, including your IP address, is transmitted to Google’s location in the US and stored there.
In using Google Analytics our website employs the extension, "_gat._anonymizeIp". In doing so,
Google abbreviates and thereby anonymizes your IP address before transferring it from member states
of the European Union or signatory states to the Agreement on the European Economic Area.
Google uses this information to analyze your use of our site, to compile reports for us on internet
activity and to provide other services relating to website and internet use. Google may also
transfer this information to third parties where required to do so by law or where such third
parties process this data on Google’s behalf.
Google states that it will in never associate your IP address with other data held by Google. You
can prevent cookies from being installed by adjusting the settings on your browser software
accordingly. You should be aware, however, that by doing so you may not be able to make full use of
all the functions of our website.
Furthermore, Google offers a deactivation add-on for most current browsers that provides you with
more control over what data Google can collect on websites you access. The add-on tells the
Google Analytics. However, the browser deactivation add-on offered by Google Analytics does not
prevent information from being transmitted to us or to other web analysis services we may engage.
You can find additional information on how to install the browser add-on at the following link:
Use of Google+ recommendation components
Our website employs the “+1“-buttom from Google+ belonging to Google Inc., 1600 Amphitheatre Parkway,
Mountain View, CA 94043 USA, hereinafter referred to as “Google“.
Each time our website receives an access request equipped with a “+1“ component, the component
prompts your browser to download an image of this component from Google. Through this process,
Google is informed precisely which page of our website is being visited.
As specified by Google, your visit undergoes additional analysis in the event you are not logged
into your Google account.
If you access our site while logged into Google and press the “+1" button, Google can collect
information about your Google account, websites you recommend as well as your IP address, along with
other browser-related information.
This allows your “+1“ recommendation to be stored and publicized. Your Google “+1“ recommendation
can then appear as a reference in other Google services, such as search results, your Google account
or other places, such as on websites and ads in the internet, , together with your account name and,
if applicable, a picture you provided to Google. Furthermore, Google can link your visit to our site
with data stored by Google. Google also records this information for the purpose of further
improving Google services.
If you wish to minimize the collection of information by Google as previously described, you must
log out of your Google account before visiting our website.
You can access Google‘s data protection policies relating to the “+1“ button together with all relevant
information on the collection, transfer and use of data by Google, your rights in this regard as well as
your profile settings options at the following link:
Use of Facebook components
Our website employs components provided by facebook.com. Facebook is a service of Facebook Inc., 1601
S. California Ave, Palo Alto, CA 94304, USA.
Each time our website receives an access request equipped with a Facebook component, the component
prompts your browser to download an image of this Facebook component. Through this process, Facebook
is informed precisely which page of our website is being visited.
When you access our site while logged into Facebook, Facebook uses information gathered by this
component to identify the precise page you are viewing and associates this information to your
personal account on Facebook. Whenever you click on the “Like“ button, for example, or enter a
comment, this information is transmitted to your personal account on Facebook and stored there. In
addition, Facebook is informed of your visit to our website. This occurs regardless of whether you
click on a component or not.
If you wish to prevent the transfer to and storage of data by Facebook about you and your interaction
with our website, you must first log out of Facebook before visiting our website. The data
protection policies of Facebook provide additional information, in particular about the collection
and use of data by Facebook, your rights in this regard as well as the options available to you for
protecting your privacy:
In addition, tools are freely available on the market that can be used to block Facebook social
plug-ins with add-ons from being added to all commonly used browsers:
You can find an overview of Facebook plugins at https://developers.facebook.com/docs/plugins/
Use of Google-Adwords
For purposes of promotion, our website also employs the Google ad tool "Google-Adwords". As part of
this, our website employs the analysis service "Conversion-Tracking" from Google Inc., 1600
Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google“. If you
access our site by way of a Google ad, a cookie is placed on your computer. Cookies are small text
files that your internet browser downloads and stores to your computer. These so-called "conversion
cookies" cease to be active after 30 days and are not used to identify you personally. If you visit
certain pages of our website while the cookie is still active, we and Google know that you, as user,
have clicked on ads placed on Google and were redirected to our site.
Google uses the information obtained through "conversion cookies" to compile statistics for our
website. These statistics tell us the total number of users who have clicked on our ad as well as
which pages of our site were then accessed by each user. However, neither we nor other advertisers
who use "Google-Adwords" receive any kind of information that can be used to personally identify
You can prevent the installation of "conversion cookies" by making the appropriate change to your
browser settings, for example by setting your browser so that the automatic placement of cookies is
deactivated or by blocking cookies from the domain "googleadservices.com“.
Use of Google AdSense
Our website employs Google AdSense. Google AdSense is a service of Google Inc., 1600 Amphitheatre
Parkway, Mountain View, CA 94043 USA, for incorporating advertisements. Google-AdSense uses
so-called “cookies“, text files, that are stored to your computer and which provide analysis of the
use of our website. Furthermore, Google AdSense uses so-called “web beacons“. Web beacons allow
Google to analyze information, such as visitor traffic to our website. This information, along with
your IP address and the ad format displayed, is transmitted to Google in the US where it is stored
and may be transferred by Google to contracting partners. However, Google does not merge your
IP-address with other stored data on you. You can prevent cookies from being installed by adjusting
the settings on your browser software accordingly. You should be aware, however, that by doing so
you may not be able to make full use of all the functions of our website. By using our website you
declare that you agree to the processing of data collected about you by Google in the manner
previously described and for the purposes there specified.
On the basis of the Federal Data Protection Act, you may contact us at no cost if you have questions
relating to the collection, processing or use of your personal information, if you wish to request
the correction, blocking or deletion of the same, or if you wish to cancel explicitly granted
consent. Please note that you have the right to have incorrect data corrected or to have personal
data deleted, where such claim is not barred by any legal obligation to retain this data.